The titan of commerce of the 21st century grew from an ordinary book retailer. At the time this book was written, Amazon's sales accounted for at least half of all online sales in the United States. Yes, we are talking about one of the most expensive public companies in the world, a market leader in cloud computing and voice technologies. For competitors, Amazon is ruthless and formidable. For buyers, it's easy and increasingly necessary, because Amazon is access to millions of products with the fastest delivery. What about behind-the-scenes access to the world's largest customer-centric company? You will find a lot of provocative things that owners of large and small retail chains want to know about. Amazon sets global retail trends, so be on trend!